We are conscious that the fashion industry is one of the most polluting businesses in the world. Therefore we feel a responsibility to reduce the impact of our business to the minimum.

Every decision we make is one where sustainable thinking has been put central.

Conscious fabrics: We only use premium organic cotton and recycled polyester for most of our products. Even our labels are made from recycled polyester. 

Seasonless staples: No one needs four fashion seasons a year; our collections are meant to be worn all year long, year after year. We offer a versatile collection to wear during a round of golf, in the office or during a night out.

Small production runs: We avoid as much wastage as possible by ordering smaller production runs.

Premium European partners: We’re all about doing business the right way, so we make our gear with small high-quality partners in Europe, using sustainable materials like organic cotton and recycled polyester. We visit them on a regular base to make sur they’re on the same page as us.