We are conscious that the fashion industry is one of the most polluting businesses in the world. Therefore we feel a responsibility to reduce the impact of our business to the minimum.

Every decision we make is one where sustainable thinking has been put central.

Conscious fabrics: We only use premium organic cotton and recycled polyester for most of our products. Even our labels are made from recycled polyester. 

Seasonless staples: No one needs four fashion seasons a year; our collections are meant to be worn all year long, year after year. We offer a versatile collection to wear during a round of golf, in the office or during a night out.

Small production runs: We avoid as much wastage as possible by ordering smaller production runs.

Premium European ateliers: Our clothing is made by carefully selected premium ateliers, most of them situated around Porto in Portugal. We did not want to compromise on quality and chose our ateliers with a proven track record as producers for high-end brands such as Paul Smith, Off White, Isabelle Marrant, AMI, etc.